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MI Meet Up One in five Australians will be directly affected by mental illness, but five in five can help. That’s the power of five! Welcome and thank you for your interest in MI Meet Up. Through our five in five campaign we are aiming to increase understanding and acceptance of people with a mental illness. The campaign includes television, radio, print and cinema Community Service Announcements or advertisements based on extensive and robust market research. The adverts aim to inform and inspire and will be seen all over Australia but we want your help to turn these adverts into grassroots engagement: through MI Meet Up.
The aim of MI Meet Up is to increase discussion and interest in mental illness amongst individuals, communities and those with influence. It is looking to make the advertisement relevant to the individual experience and to address some of the misunderstandings in a more in-depth way. It aims to get real change in attitudes and behaviours to help stop the stigma affecting the one in five Australians who will be directly affected by mental illness. We want you to air the advertisement to as many people as possible. This can be with your family and friends, neighbours, workmates, and in any religious or community group you belong to. We want word of mouth to spread about these advertisements. We want decision-makers, including teachers, spiritual leaders, politicians, doctors, judiciary, employees, employers and lawyers to see them too. It’s amazing what can be achieved when five out five people take action. MI Meet Up Kit will give you everything you need to get people talking: information about the adverts, MI Fellowship and some ways to get discussion started. You can use the web version of the ad or if you would like a VHS copy of the advertisement please contact us via e-mail or call 03 8486 4200. MI Meet Up is easy but really will make a difference.
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